Storytelling that connects. 

Messaging, websites, and strategy for heart-centered brands and individuals.

Our Focus

At Dear Jude, we help people and brands share who they are and what they do—with clarity, heart, and purpose. Whether you're building a business, offering a service, or leading change in your community, we shape the words and digital presence that reflect your vision.

We work with real estate agents, law firms, creatives, nonprofits, and advocates alike—because good storytelling isn’t just for one field. It's for anyone who wants to show up with integrity and connect with the people they’re here to serve.

Browse recent projects across sectors and styles—
from nonprofits and advocates, to law firms and creatives. Each project reflects a unique voice and vision, shaped through thoughtful messaging, design, and storytelling strategy.

EXPLORE

  • Michelle Voegtle, Empowerment Coaching :59

    Ariel was amazing to work with! After trying other designers, she was the first who truly listened and understood my vision. The process was quick and smooth because she got it—and the final logo was exactly what I had hoped for. Highly recommend!  

  • Shelly Weizman, O’Neill Institute

    “Air is a visionary leader and transformational storyteller with a once in a generation voice. Her message of hope, whether delivered directly to students and colleagues, or from a highly visible platform to the world, has inspired so many. In over a decade of knowing and collaborating with Air, I have witnessed her tremendous gift for connection and communication help individuals, organizations, and entire movements re-center and enrich their core mission, approach, and collective work."

  • Brandon George, Ascension Recovery Services

    "Air is the absolute best! Even after having worked with her in a variety of spaces, I was left nearly speechless when listening to her deliver keynote at our event. Her ability to tell a story and connect with humans is unique and powerful. I still remember exactly how I felt as I sat on the edge of my chair that day. Not sure I can say that about many others, if any. It's a memory I won't forget.

  • Sara Szczotka, Michigan Department of Health & Human Services

    "Ariel has been and continues to be a true gift to my personal and professional journey. She serves as a role model to many different communities she is a part of. She is able to do this through creative story telling and sharing personal experiences she has endured and overcome with grace. She is a vibrant, confident, and inspiring human being. She has this unique ability to translate a message of hope, perseverance, and personal empowerment through examples of true and deep vulnerability. She is well rooted in a strong value system and carries a level of authenticity and realness that is so rare, that you know it’s okay to speak your truth too. I have witnessed and experienced Ariel’s ability to transform and shape lives and communities; at one time she served as an ambassador for recovery for our country while working at the White House. It’s been a true honor and privilege to work with and connect with Ariel; I can’t wait to see where she goes next."

  • Ashley Andy, Brand Storyteller and Author

    "Her presence truly elevates the room. Wise beyond her years, she empowers the people around her with her insight and compassion. She is a force of nature for good in the world."

  • Alexis Cisneros, Director of Customer Experience

    "Since the moment I met Air she has seen me in 4D. Her gift to observe gently, listen intently, and connect authentically has encouraged me to unlock a vulnerability and gentleness I didn’t know was possible in my own recovery, family, and community. She helped me unlock a voice I didn’t know I had inside of me and I can’t wait to tell my story."